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As part of my senior thesis, I undertook multiple projects, one of main goals involved the creation of three distinct brands that varied greatly in terms of their aesthetics. The primary objective of this was to challenge myself as a designer and explore the extent of my capabilities.


Midnight Blooms is a luxurious perfume brand that embodies the beauty and mystery of the night. The fragrances of Midnight Blooms are carefully crafted using only the finest ingredients, resulting in scents that are both sophisticated and alluring. Whether you're looking for a scent to wear on a night out or simply want to indulge in a moment of relaxation, Midnight Blooms has a fragrance that will transport you to a world of elegance and refinement. Experience the magic of the night with Midnight Blooms, the perfect addition to your perfume collection.

Figma Prototype

Figma is a powerful web-based design tool that helps you create anything, websites, applications, logos, and much more. I use it to prototype my websites!

Logo Process

Early work in progress of the Midnight Blooms logo. At the top you can see my beginning exploration of the "Branch" typeface.

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